Fig. 01 — About Fresco
You want every post to look like your brand. Here’s how it happens.
Fresco exists because great brands rarely fall apart in the brand guide. They fall apart on a Thursday afternoon, in the fourth story of the week, when the right amber is three folders away. So we built the guide into the tool, and made the rules do the remembering.
§ 01 — The problem
Brand drift is a systems problem
A PDF can describe your palette. It can’t stop a teammate from putting amber text on cream, stretching the logo to fit a story, or exporting the old tagline from last spring’s file.
Designers end up as the bottleneck, fixing “quick tweaks” instead of designing. Teammates end up guessing, and guessing slowly. Fresco was built to take both of those jobs off your plate.
§ 02 — Principles
Four beliefs behind every screen
They decide what we build, and just as often what we refuse to build.
Belief 01
Rules beat reminders
A guideline you have to remember is a guideline that gets forgotten. Fresco turns the rule into a lock, a character limit or a warning, so the right choice is also the easy one.
Belief 02
Designers set, teams ship
Your designer’s judgement should scale beyond the designer’s hours. They draw the lines once. Everyone else gets room to move inside them, and the freedom to publish without waiting.
Belief 03
One kit, no copies
There is a single living brand kit. Change a color and every template repaints. We would rather you never have a “final_v7” again.
Belief 04
Speed is a brand asset
Posting on time, on brand, on every channel is what builds recognition. Tools that make teams choose between fast and consistent have it backwards.
§ 03 — How it’s built and backed
Made to be trusted with your brand
Your brand kit is the most reused asset your marketing team owns. We treat it that way.
- Every change is a version
Edits to the kit and to templates are saved and restorable, so a bad Tuesday never costs you a good Monday.
- Roles that mean something
Designers edit, teammates fill, approvers sign off. Atelier adds SSO and role permissions for larger teams.
- A real person on the other end
Write to hello@frescocollective.com and a member of the product team answers. Atelier adds a dedicated success manager.
§ 04 — Where we’re headed
Next up on the easel
Direction, not promises with dates. We build in the order that keeps teams on-brand with the least effort.
Follow what ships in the Changelog, linked in the footer.
Shipping today
Brand kit, locked templates, approvals
The core loop: set the rules, paint inside them, get a sign-off, schedule it. One-click resize and direct publishing are part of it.
In progress
Smarter rule warnings
Catching low-contrast pairings and off-palette photos while a teammate is still designing, not after it’s been approved.
On the sketchpad
More channels, same lines
New social formats added to the resize list as they matter to the teams using Fresco, each with the right dimensions out of the box.
Exploring
Deeper tool connections
Closer ties to the ticketing and CRM tools your team already runs, so a campaign brief becomes a calendar of on-brand drafts.
§ 05 — Your move
Make your brand impossible to get wrong
Start on Sketch at $0, or give your whole team Studio for $49 a month. Set the rules today and watch the next post land on-brand.